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Many not-for-profits face the challenge of trying to meet their ‘core’ mission objectives whilst operating with insufficient funds to achieve their mission goals.

Developing new ways of finding new donors, keeping in contact with those donors, raising funds and managing long-term donor relationships is now recognised as core components of donor driven fundraising strategies. The old school method of manually managing paper-forms and donor letters is a time-consuming chore for many not-for-profits, resulting in poor conversion rates, and representing a waste of vital staff resources and poor use of already limited funds.